January 12, 2007 – A regional leader in online vacation rental marketing, Direct Home Rentals has recently announced the launch of new services and vacation packages for travelers to Southwest Florida. Visitors to Direct Home Rentals can now search for rental cars, airline tickets and hotels, as well as find vacation rentals in Southwest Florida. By teaming up with the Interactive Affiliate Network (IAN.com), a division of Hotels.com, Direct Home Rentals can offer worldwide destinations, more lodging choices and at better values.

In addition Direct Home Rentals now offers special internet rates, 40,000 properties from leading companies, complete vacation packages with Air, Car & Hotel, Car Rental and Airline reservations, and destination guides for over 5,000 cities worldwide.

The Interactive Affiliate Network (IAN.com), a division of Hotels.com, is a leading provider of affiliate marketing services and has supported the travel affiliate market since 1996. According to the IAN website, “Our affiliates are some of the most successful and innovative in the industry. We are proud to support our partners with cutting edge technology, highly competitive travel products and industry leading support.”

Direct Home Rentals has made it clear that they will remain loyal to their core business model, which is providing rental managers and vacation homeowners a web portal to list their rental properties in Southwest Florida. Drew Macdonald, the Director of Operations at Direct Home Rentals, points out, “Direct Home Rentals will now offer one-stop-shopping for visitors to Southwest Florida.” A potential traveler to Naples, Florida can purchase a flight, rental car and lodging, all from Direct Home Rentals.

According to PhoCus Wright, Inc. (www.phocuswright.com), online travel is projected to hit $65.4 billion by 2005. Online travel is growing globally and Direct Home Rentals will continue to work to offer travelers the best deals and most choices when visiting Southwest Florida.

Direct Home Rentals provides rental managers and vacation homeowners a listing portal for holiday rentals located in Southwest Florida. Florida is a premier vacation destination for travelers from around the world. Southwest Florida has emerged as the choice location for visitors looking for beautiful beaches and great golfing. Direct Home Rentals works to help vacationers locate their ideal rental accommodation.